Potencial disruptivo: COVID‑19 y modelos emergentes de música en directo en Trinidad y Tobago
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https://doi.org/10.36008/monograma.2021.09.2221Palabras clave:
música en directo, modelos de negocio, Trinidad y TobagoResumen
Este estudio explora el impacto de la pandemia de COVID‑19 en el sector de la música en directo en Trinidad y Tobago. Comienza con una evaluación del panorama internacional, antes de yuxtaponerlo con las realidades locales. La investigación se ocupa de evaluar la disrupción que afecta a los modelos de música en directo, en el contexto de posibles estrategias de respuesta para la isla del Caribe Sur. Para este estudio se adopta un enfoque de investigación cualitativa respaldado por una estrategia de investigación de estudio de caso. Se seleccionaron deliberadamente seis participantes, cada uno de los cuales operaba en diversos focos y nichos del sector de la música en directo del país. El estudio descubrió que la interrupción se debió a cambios en la cadena de valor que resultaron del distanciamiento social y los límites en reuniones públicas como conciertos. También se señaló que, aunque los cambios fueron rápidos, los empresarios locales de música en directo pudieron brindar alternativas preliminares para involucrar a los aficionados. Sin embargo, para que sean sostenibles a largo plazo, se debe prestar mayor atención a la creación de diversas experiencias interactivas de música en directo. Esto también debe ir acompañado de una mayor monetización mediante la utilización de tecnologías fáciles de usar.
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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
Esta obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-SinObraDerivada 4.0 Internacional
