The legal impact of “creative” AI
Keywords:
AI, prompt, intellectual property, data, cultural markets, ChatGPT, Midjourney, rights holders, competition, ethics.Abstract
AI has been in our lives for decades in various applications that
accompany us daily. However, today we are facing a paradigm
shift: AI is not only used as a tool or support instrument, but
can also generate texts, melodies and songs, videos, etc.
autonomously and reproduce them without the need for
authors, interpreters or performers. This generative or “creative”
AI raises important questions linked to major branches of law
such as data protection, civil liability, cybersecurity and, of
course, intellectual property. It will be the implications related
to the latter that we will address in this study, focusing on the
two main “battle horses” that arise and their scope: on the one
hand, how AI obtains those inputs that allow it to generate the
production of certain “creations” or, rather, results; and, on the
other, whether these outputs or products that this “creative” AI
should be protected and eventually, how they will be protected
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